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Buy or build? How to decide, and what it really costsEvery tool is a choice between renting and owning. Buying is low pain now and a bill forever;…Do Google Fonts leak your visitors’ data?Free resources · Guide Do Google Fonts leak your visitors’ data? A font can quietly hand every one…Emailing your list the right way: consent, the law, and trackingSending email to a list comes with real rules and real choices. Here's consent, unsubscribe, the law, deliverability,…How to judge a tool by its conduct, not its logoA familiar logo tells you a company spent money on marketing, not how it will treat you. Four…How to move off a SaaS you’ve outgrownThe fees keep climbing, the tool does less than you need, and leaving feels impossible because your data…How to Read E.M. Forster for Free on Your KindleE.M. Forster's major novels are in the US public domain. Here's where to download them free, how to…How to rescue an email from your spam folderYou signed up for something you wanted, and the confirmation landed in spam. Here's how to find it,…How to set up Proton PassIf you're using Proton Mail or Proton Unlimited, you already have a password manager built in. Here's the…I have nothing to hide. Why should I care who reads my email?"No one cares what I'm doing" is the most reasonable-sounding reason to stay on Gmail, and the easiest…Is Square safe for your small business? A conduct checkSquare is the easy default for selling in person, but its conduct record is specific and some of…Is Wix a good idea for your small business? An honest lookWix is the easy way to get a site up fast. The catch shows up later: you can't…Is Zoom safe to use? What its privacy track record actually showsFree resources · Article Is Zoom safe to use? What its privacy track record actually shows Zoom works,…Private messaging: what to use instead of texts, WhatsApp, and MessengerTexts, WhatsApp, and Messenger feel private but mostly aren't. A plain-language chart comparing Signal, SMS, WhatsApp, Messenger, Telegram,…Reading a hosting contract before you sign itHosting is cheap to start and expensive to leave, if you don't read the fine print. The renewal…Self-hosted booking: what actually worksAfter Cal.com went closed-source, the self-hosted booking landscape shifted. Here's what's genuinely ready for real use: Easy!Appointments, WordPress…Should you put your email address on your website?Putting your email address on your website hands it straight to spam bots. Here's how to stay reachable…Switching your team to encrypted emailEmail is where your most sensitive conversations live, and most of it is wide open to the company…Version Control: How Linus Torvalds Built Git Because He Was Annoyed (And Changed Development Forever)Linus Torvalds built Git in 10 days because BitKeeper revoked its license. Then GitHub made it mainstream, Microsoft…We don’t recommend what we haven’t run ourselvesFree resources · Article We don’t recommend what we haven’t run ourselves A lot of people will tell…We helped a travel business escape a $60K-a-year booking platformA family-owned travel business was paying over $60,000 a year in booking fees and couldn't leave. A venture-backed…Web app security in plain language: the OWASP Top 10Most of us learn web app security the hard way, after something breaks. Here's the short, honest version:…What a booking system actually is (and which parts create lock-in)A booking system is four things bundled together: a calendar, a customer database, payment processing, and a website.…What actually makes a password strongMost password advice is backwards. Length beats complexity, a password manager beats memorizing, and two-factor beats everything. Here's…What your booking platform actually costs: the three-year mathOver three years, a per-booking platform costs roughly twice what a self-hosted system costs, and you own nothing…Where to register your domain (and who to avoid)Your domain is your address on the web, rented yearly from a registrar. Here's who we send people…Who actually owns your mailing list?Free resources · Guide Who actually owns your mailing list? A newsletter feels like one tool, but it…Who actually owns your mailing list?A newsletter is really two jobs: holding your list and delivering the mail. Whoever holds the list controls…Who owns your booking system?Most booking platforms have been bought by online travel conglomerates, private equity firms, or digital holding companies. The…Who owns your website, really?If the person who set up your site disappeared tomorrow, could you still get in? For many small…Why I advise you to switch to SignalThe honest case for Signal from someone who advises small organizations on tech: why it's the messaging app…Your website has three parts. Make sure you own all three.A website is really just three things: an address (your domain), a building (your site and its hosting),…
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